Te Tumu Paeroa is an organisation supporting Māori land owners to protect and enhance their land – for now and generations to come.
Each year landowners are invited to attend a meeting to discuss the status of their land, express any concerns and discuss future plans.With some land blocks having hundreds of owners, the barriers of time, space and costs to attend meetings saw a steady decrease in the number of owners attending meetings and engaging with Te Tumu Paeroa and their land.
Working closely alongside the team at Te Tumu Paeroa, Ocular developed and tested a framework for the delivery of an electronic meeting of owners to be tested at multiple owners’ focus groups. After several iterations and further testing, a meeting template was chosen which included four 2 minute customised videos delivered via a microsite for each group of landowners.
Ocular provided Te Tumu Paeroa with full video production services. Collaborating with their in-house team we developed ideas into storyboards, set the creative direction and gave advice on best practice techniques. We developed scripts, filmed talking heads and used animation, graphics and voice overs to update owners about their land.
Owners all over the world now have access to information about their land and can access it wherever, whenever.