Skip to main content

Police Credit Union

redefining a brand from bottom to top

web strategy brand design video print

Ocular created a promotional video to showcase their brand values and explain the difference between banks and a credit union.  Celebrating diversity and what makes them different, we were able to share their story with their audience in a genuine and engaging way.

Ocular undertook a deep dive into the Police and Families Credit Union brand and marketing strategy with the Union’s executive team to define the company’s DNA and create a refreshed brand positioning and proposition.

Building upon the brand’s newly defined strategic direction, we built a look and feel to showcase the brand’s personality and vision. Acknowledging the sense of belonging that families of Police employees feel, we removed the ‘and families’ from the brand mark and simplified the design aesthetic to better reflect the technology transformation the organisation has recently made. The decision to include the Te Reo translation reinforces the diversity of the Credit Union’s members.

Ocular created robust guidelines including a redefined voice of Police Credit Union with a communication style and messaging hierarchy to ensure brand consistency and to project the friendly personalised service that stakeholders have come to expect.

As part of the brand transformation Ocular developed a strategy to bring the Credit Union's stories to life with a clean aesthetic, video templates, collateral, marketing campaign strategy and a new website.