Skip to main content

Ford + Mazda New Zealand

immersive interactive innovation to drive sales for Capital City Motors

web strategy design

Ford and Mazda wanted to open two new concept stores on the Wellington waterfront and required an interactive experience.

Ocular worked with the Mazda and Ford teams to create a algorithm to match each driver with their ideal car.  Users are taken through a quiz on a touch screen describing their lifestyle and ranking their priorities to be presented with a selection of 3 vehicles to research via comparison tools, videos and an interactive brochure before booking a test drive at Capital City Motors.