Capital City Motors is one of New Zealand's largest Ford and Mazda dealerships based in Wellington.
Capital City Motors wanted to showcase their vehicles with a live inventory and online sales process to drive conversions.
We developed an automatic car inventory feed from a stock management system that updates the website and Trade Me, allowing purchases direct from the website. A redesigned interface across all screen sizes acknowledges over half of visitors will be on mobile devices and a live interface to the CRM captures all enquiries.
Online has become an additional channel to support Capital City Motors in offering a great range of vehicles, with the best ongoing service. The website has delivered year on year growth in visitor sessions and sales.