Seafood New Zealand
Finding new ways to skin a fish
Seafood New Zealand works closely with the seafood industry on key strategic initiatives and promotes sustainable, nutritious and responsibility-caught seafood. They needed a refreshed consumer facing website to tell their story of an industry supporting dozens of communities throughout the country. One of world leading, cutting edge technology that is making a real difference to the way commercial fishing targets it's catch, while lessening it's environmental footprint
Ocular developed a look and feel for use on both digital and print platforms. The design refresh included a redesign of the consumer website, e–newsletter, print collateral and bi-monthly industry magazine. The brand attributes chosen, including colour palette, font treatment and clean aesthetic, speak to the transparent and authentic tone of the campaign.