Seafood New Zealand represents the Aotearoa's seafood industry, which plays an important role in the country's economy. It provides New Zealand and the world with high quality, nutritious and great tasting seafood, and is committed to providing high quality careers in local communities through their sustainable and innovative provision of safe seafood.

Ocular refreshed the brand and redesigned and built Seafood New Zealand's website. The new website has a stronger focus on education, includes a list of species, and shows how to prepare locally caught fish with recipes from around the world. Of course there is also much to read about the industry body's work, their values and goals, commitment to innovation, sustainability, the environment and local communities.