What We Delivered
OCULAR partnered with HRNZ to lead the design, UX strategy, and development of their new website. Our focus was on creating a platform that was modern, intuitive, and scalable — a place where members could easily find events, access resources, and engage with the HRNZ community.
Working collaboratively alongside Magnetism Solutions, who supported the CRM and integration development, we ensured that the front-end design and back-end systems came together seamlessly.
Our contributions included:
- Website Redesign: Delivered a bold new look and feel that modernises the HRNZ brand while keeping accessibility and usability front of mind.
- Information Architecture Overhaul: Reworked the navigation and structure to make it easier for users to find key content like events, courses, resources, and membership information.
- UX Strategy and Optimisation: Designed user flows that simplified engagement and reduced friction, whether members were browsing upcoming events or managing their accounts.
- New Functionality: Introduced tools for better course and event management, member engagement, and self-service content management.
- Responsive Design: Built a mobile-first experience that’s optimised across all devices.
- CMS Development: Developed an easy-to-manage content system, giving the HRNZ team full control to grow and evolve the site as their needs change.
Collaboration
Partnering with Magnetism Solutions, we ensured a tight integration between the website’s front-end experience and the complex CRM functionality behind the scenes. Together, we created a streamlined digital ecosystem that supports HRNZ’s future growth and member needs.