oobe has always specialised in security and end-user computing – connecting people and their devices with the apps and data they need to be productive from wherever, whenever. From a company that formed in 2007 with just four employees, today oobe is a team of more than 100 specialist consultants, and their vision is to abstract the complexity of technology through innovation, so that everyone – individuals, teams and our customers – can achieve more.

We worked with oobe to rebrand their exisiting brand as well as creating and internal brand reflecting the values and culture of oobe as a company. The external brand focuses on positioning oobe as the connecting piece of your complicated work life. The double 'o' in oobe was a perfect opportunity to communicate this through an inter-connecting icon.

The internal brand is built around the core values which create the acronym S.O.D.A. We ran with this idea of soda and created a fun suite of posters, soda packaging, and other merch for the new brand launch party.