oobe
The highest standards weren't available, so we created them.
oobe has always specialised in security and end-user computing – connecting people and their devices with the apps and data they need to be productive from wherever, whenever. From a company that formed in 2007 with just four employees, today oobe is a team of more than 100 specialist consultants, and their vision is to abstract the complexity of technology through innovation, so that everyone – individuals, teams and our customers – can achieve more.
We worked with oobe to rebrand their exisiting brand as well as creating and internal brand reflecting the values and culture of oobe as a company. The external brand focuses on positioning oobe as the connecting piece of your complicated work life. The double 'o' in oobe was a perfect opportunity to communicate this through an inter-connecting icon.
The internal brand is built around the core values which create the acronym S.O.D.A. We ran with this idea of soda and created a fun suite of posters, soda packaging, and other merch for the new brand launch party.
![](/fileadmin/_processed_/6/1/csm_01_Oobe_Logo_5b3f749f20.jpg)
![](/fileadmin/_processed_/2/9/csm_02_oobe_desktop_website_dc34d17e55.jpg)
![](/fileadmin/_processed_/1/0/csm_03_oobe_mobile_website_1_02575d86b2.jpg)
![](/fileadmin/_processed_/4/6/csm_04_oobe_mobile_website_2_ea1f83bc7a.jpg)
![](/fileadmin/ocular_projects/oobe/05_oobe_billboard_1.jpg)
![](/fileadmin/_processed_/3/1/csm_06_oobe_tote_bag_c9b8f9d2b3.jpg)
![](/fileadmin/_processed_/4/e/csm_07_oobe_business_card_9d7e76f398.jpg)
![](/fileadmin/ocular_projects/oobe/08_oobe_billboard_2.jpg)
![](/fileadmin/_processed_/c/7/csm_09_SODA_by_oobe_cb5a8b1c17.jpg)
![](/fileadmin/_processed_/0/1/csm_10_SODA_Internal_Brand_Guidelines_1_10f0f9f7f1.jpg)
![](/fileadmin/_processed_/e/5/csm_11_SODA_Internal_Brand_Guidelines_2_8527d25300.jpg)
![](/fileadmin/_processed_/3/7/csm_12_SODA_Internal_Brand_Guidelines_3_9c2673101a.jpg)
![](/fileadmin/_processed_/a/d/csm_13_SODA_Internal_Brand_Guidelines_4_113d7d37f1.jpg)
![](/fileadmin/ocular_projects/oobe/14_oobe_soda_mockup.jpg)
![](/fileadmin/_processed_/0/7/csm_15_oobe_SODA_coasters_68f5464cfb.jpg)
![](/fileadmin/_processed_/a/3/csm_16_oobe_SODA_posters_0c8d6bd478.jpg)