A new hook for the fishers federation
Back in 1953, a group of south island fishers got together to stand up and give voice to the small guys trying to earn a crust with fishing. Since, the Federation had operated with a minimal online footprint and no branding.
We worked with the executive team to create a fresh brand, including creating an image library, website and collateral. The brand is centred around a reef knot, representing the connectedness of the fishing community and the practical nature of fishing.