Te Ara Hiranga is a consultancy that supports organisations to achieve excellence through governance, strategy, and performance systems. Their name translates to “the pathway to excellence,” and their work is grounded in te ao Māori while engaging a broad professional audience.
Te Ara Hiranga
Web Development, Brand
A Tohu That Symbolises the Journey
OCULAR developed a tohu that visually represents this pathway. A poutama pattern runs through the centre, framed by an abstract landscape with a mountain in the foreground and a vibrant orange sky. The design captures movement, growth, and aspiration — reinforcing the idea of a continuous journey toward excellence.
A Website Full of Energy
Alongside the brand, we worked through several iterations of the Te Ara Hiranga website. Each version aimed to convey energy and momentum while keeping content clear and easy to navigate. The site balances cultural grounding with professional clarity, providing a platform that communicates Te Ara Hiranga’s expertise, purpose, and forward-looking approach.
