All Projects, UX Design, Brand
Discovering and sharing great places should feel effortless. OCULAR partnered with Spotyaa to refine the brand, improve usability, and introduce Happsmap, a focused sub brand for the core Spotyaa experience.
You can read more about Spotyaa and the Happsmap here:
Visit Spotyaa.com
To support Spotyaa’s next phase of growth, we worked closely with their team across brand, UX, and product design. Our approach was collaborative and practical, aligning strategy with the realities of ongoing development.
We helped expand the Spotyaa brand architecture and define Happsmap as a clear, user-facing sub brand. Happsmap was positioned around discovery, community, and simplicity, giving the core map experience its own identity while remaining connected to the wider Spotyaa ecosystem.
Alongside this, we conducted a UX review of the existing app to identify usability issues and opportunities for improvement. This included reviewing navigation, onboarding, spot discovery, and interaction flows, providing clear recommendations that could be implemented efficiently by the development team.
Working in parallel with Spotyaa’s developers, we helped shape a refreshed app look and feel that aligned with the evolving brand while improving clarity and ease of use. Rather than a full redesign, the focus was on resolving friction points and strengthening the overall experience.
A key outcome of this work was the design of a new system to categorise map pins, or spots. This categorisation framework made different types of spots instantly recognisable, improved filtering and scanning, and created a scalable foundation for future growth.
To support the product launch and ongoing marketing, we developed a brand pack for Spotyaa and Happsmap, including visual assets and usage guidance. We also created marketing assets and developed content and assets for the Spotyaa website, ensuring the brand and product story was communicated clearly and consistently.
The result is a more focused product experience, a clearer brand system, and a platform better equipped to grow with its community.
