From concept to delivery, OCULAR produced a playful AD that transforms an everyday moment into a vivid daydream of a predator-free future.
Department of Conservation Predator Free 2050: Let Nature Go Wild
Communication, Video
The challenge - increase awareness and create excitement around NZ's ambitious goal of a predator free Aotearoa by 2050. Reframing the narrative away from predators to focus on celebrating our native species, flora and fauna. At the centre: a young woman, inspired by a simple act of conservation, imagines a world where native species flourish around her.
That world comes alive through performance, featuring dancers from the Royal New Zealand Ballet embodying native creatures in a choreographed, expressive “wild” takeover.
Shot on location at Zealandia, the film grounds the fantasy in a real-world example of what’s possible.
The result is a tonal shift from urgency to optimism, replacing fear with momentum, and education with emotion.
Watch the BTS here
