The first step in planning a successful video production is to know the purpose and the final use of the piece. The end use of most productions falls into one of several broad categories: entertaining, recording an event, informing, selling, training, and for personal use.
The purpose often decides the budget for a production. The budget is based on several factors:
How much planning is required, length of the shoot, how much equipment will be required, how many actors and crew are involved, how much editing is needed, sound recording factors, any visual effects to be added and the method of output.
Before shooting can start a planning phase, called pre-production, is required. Pre-production covers:
- Scripting the words
- planning the shots that are required and how they will look
- deciding where and when to shoot
- obtaining written permission and permits
- arranging the people involved in the shoot
- rehearsal time if required
- acquiring permission to use additional footage
- art work or music licences
- sourcing the equipment, camera hire, sound gear, tapes, props, etc.
Shoots often take much longer than people expect. This is because a good quality video production requires 'coverage'. Coverage means you shoot enough footage to have a choice of the best shots during editing. This means that to get one scene you may need to take multiple takes from more than one angle to make sure the person appears good on screen.
Editing - Video and Sound
Editing takes the shots and captured footage and puts them into a sequence. The shots are cut so that action flows smoothly and the best shots are chosen. During editing the footage is captured into an editing suite, broken into scenes, labelled and then cut into a sequence. The sequence then has to be synchronised with additional sound.
Reviewing the Edit
If changes are required the director (or project manager) and the editor work together. Usually this happens at the editing suite so changes can be made live without having to export the piece. With short pieces a video computer file or DVD might be made for the client to watch before signing the edited version as complete.
The finished piece has to be exported to the appropriate format whether that be for the web, DVD, television or another specified format. For inspiration, take a look at some examples of Ocular's video production work.