Why invest capital on developing the perfect website for your company and not give it the opportunity to be seen. Search engines play a significant role for websites trying to reach out to customers, since over 90% of internet traffic is managed by them. Basic search engine optimisation (SEO) is crucial as this will help you position your website correctly so it can be found and accessed by your customers. Make sure to be on top of updates on Google algorithms and other changes in the digital world.
Basic principles of SEO
Follow these Six essentials to make sure your website is ranking higher in search engines.
#1 - CHOOSE THE RIGHT KEYWORDS
Choosing the right keywords is imperative to get your business ranking high for what you are selling. Think like your customer - learn to describe your products and services on your website incorporating words that your potential customers would likely use in a search query. Having the right keyword and keyword phrase is a high requirement and will help with ranking high in search engine results.
#2 - FORMATTING YOUR SITE
Optimisation decisions should be made with the customers at the forefront. Concentrating too hard on gaining a higher ranking may not deliver the anticipated results and with Google now penalising websites that are over SEO'ed this is vital. Your customers are the main consumers of your content, therefore their usability key. The main question to ask yourselves is, when visitors type a query into a search box and land on your site, will they be satisfied with what they find?
#3 - CREATE GOOD QUALITY UNIQUE CONTENT
Creating killer content is a phrase that has been thrown around a lot lately when it comes to Search Engine Optimisation. The reason being is this is the single most important answer to attaining and maintaining a high page ranking. Website content is the top item that determines the success or failure of your SEO strategy, as a search engine ranking factor survey performed by MOZ discovered.
#4 - LINK BUILDING
Linking with organisations that are trustworthy, popular and have relevancy of content between the source page and the target page, will assist your SEO. Links to your sites from well-regarded sites will also boost search results rankings.
#5 - LINKS FROM SOCIAL MEDIA
Social linking is an important way to advance the SEO of a website. Make sure you add all the links to every page of your websites, which can be easily done in your website's footer. Also where appropriate include social media links in local directories and sites such as Linkedin, Twitter, Facebook etc. Having a presence on Google+ and Google Places, can also help local SEO.
#6 - USE RICH DIGITAL MEDIA LIKE VIDEO
Videos and images improve SEO in a number of ways, firstly it improves usability with consumers of your website more likely to watch a video or view an image before reading a whole lot of text. YouTube has also grown to become the second largest search engine behind Google which makes it equally important for your consumers to find your website through video, they are also more likely to share this content.