Membership Management with TYPO3 and Dynamics 365

A Clearer View of Membership: Reimagining Digital Engagement for HRNZ

Professional organisations thrive when their systems are as connected as their communities. For Human Resources New Zealand (HRNZ), modernising their digital experience meant not just replacing outdated tools, but rethinking how members interact, learn, and stay engaged.

From Patchwork to Platform

Previously, HRNZ relied on a range of standalone tools—each serving a specific need, but none working together cohesively. Event registrations, financial transactions, email campaigns and membership data were managed in separate places, resulting in duplicated effort and missed opportunities for personalisation.

With a growing and dynamic membership, HRNZ needed a solution that could unify their systems, simplify interactions, and provide real-time visibility into member engagement.

The Solution: Two Partners, One Seamless Experience

To bring this to life, HRNZ engaged Magnetism to lead the implementation of Microsoft Dynamics 365 and OCULAR to deliver a new website using the TYPO3 Content Management System.

The project was delivered in phases, starting with the member-facing site and followed by the internal portal. The new site, built by OCULAR using TYPO3, allows members to manage their own profiles, register for events, and track their professional development—all from a single, intuitive interface.

Meanwhile, Magnetism’s integration of Dynamics 365 ensures that all website activity flows directly into the CRM. Member data is captured and updated in real-time, while automation behind the scenes links this with HRNZ’s Xero accounting system for seamless invoicing and reporting.

The Result: A System That Works as One

• Live Visibility: Renewals, registrations, and application progress can now be viewed in real-time—giving staff actionable insight without manual intervention.
• Tailored Member Experience: Improved data flow enables HRNZ to personalise content and services, supporting member journeys more effectively.
• Streamlined Admin: Xero integration automates financial processes, reducing effort and improving accuracy.
• Built for Adaptability: Both the CRM and CMS have been configured for flexibility—ready to scale and evolve alongside HRNZ’s needs.

Designed for Connection

This transformation reflects a broader shift in how member-based organisations operate. It's no longer enough to have individual tools that do their job. What matters now is how those tools work together—to empower users, reduce friction, and provide clear, immediate value.

With aligned technical delivery from Magnetism and OCULAR, HRNZ now has a connected digital ecosystem that supports their mission to develop and champion human resources practice across Aotearoa.

Visit Magnetism to read their case study on HRNZ https://www.magnetismsolutions.com/hrnz-case-study